MailChimp campaigns let you send automated emails to groups of contacts from Sage CRM. You can build campaigns using predefined templates or create a new template from scratch.
You can create an audience (a list of campaign subscribers) in MailChimp using Sage CRM contacts. It's best to use a single MailChimp audience and to add groups of contacts to the audience as needed. When you send a group of Sage CRM contacts to the MailChimp audience, a new static segment is created in the audience to record these subscribers. A Sage CRM contact can be included in multiple segments in the MailChimp audience. You can reuse these segments but you cannot edit them.
Once you've kicked off a MailChimp campaign, you can view how recipients have interacted with the campaign emails so you can follow up with appropriate actions.