Adhering to anti-spam regulation

Working with Mailchimp campaigns, even on a trial account, requires strict adherence to anti-spam laws. You must ensure you comply with the US CAN-SPAM Act and your own regional anti-spam regulations. The essence of most regulations is that:

• Email recipients must subscribe to receive emails from your company.
• You clearly identify yourself.
• You make it easy for recipients to unsubscribe from your campaigns.

Useful guidelines and links from Mailchimp can be found here: http://mailchimp.com/legal/acceptable_use/.

Every night, Mailchimp updates Sage CRM to remove unsubscribed recipients. The Opt out of E-Marketing checkbox on a Company, Lead, or Person record indicates whether the record has unsubscribed from a Mailchimp campaign.