Mailchimp audience fields automatically added by Sage CRM

When Mailchimp integration is enabled, Sage CRM automatically adds the below 13 fields (merge tags) to your Mailchimp audience and maps them to the listed Sage CRM fields. You cannot delete these fields from the Mailchimp audience. If you try to do so, Sage CRM automatically restores the fields next time a group is synchronized from Sage CRM to Mailchimp.

Mailchimp field name (merge tag)

Mapped Sage CRM field name

COM_EMAIL

Field label: Company email
Field type: Text

comp_emailaddress

COM_SECTOR

Field label: Company sector
Field type: Text

comp_sector

COM_WEB

Field label: Company website
Field type: Text

comp_website

COMPANY

Field label: Company name
Field type: Text

  • When a contact is Company:
    comp_name

  • When a contact is Lead:
    lead_companyname

EMAIL

Mailchimp automatically adds this field and uses it to uniquely identify a contact. This field is not counted towards the number of fields in your Mailchimp audience.

Field label: Email address
Field type: Email

  • When a contact is Company:
    comp_emailaddress

  • When a contact is Lead:
    lead_personemail

  • When a contact is Person:
    pers_emailaddress

FNAME

Field label: First name
Field type: Text

  • When a contact is Lead:
    lead_personfirstname

  • When a contact is Person:
    pers_firstname

LEA_COUNTR

Field label: Lead company country
Field type: Text

lead_companycountry

LNAME

Field label: Last name
Field type: Text

  • When a contact is Lead:
    lead_personlastname

  • When a contact is Person:
    pers_lastname

PER_DEPART

Field label: Person department
Field type: Text

pers_department

PER_EMAIL

Field label: Person email
Field type: Text

  • When a contact is Lead:
    lead_personemail

  • When a contact is Person:
    pers_emailaddress

PER_SALUTA

Field label: Salutation
Field type: Text

  • When a contact is Lead:
    lead_personsalutation
  • When a contact is Person:
    pers_salutation

PER_TITLE

Field label: Person title
Field type: Text

pers_title

TERRITORY

Field label: Territory
Field type: Text

  • When a contact is Company:
    comp_secterr

  • When a contact is Lead:
    lead_secterr

If your Mailchimp pricing plan allows, you can manually add more fields to your Mailchimp audience. For more information, see Adding custom field to Mailchimp audience.